INTRODUCTION

TIF-HELEXPO SA, the National Institution for the Organisation of Exhibitions and Congresses, has been organising the two largest fairs of the Agriculture and Livestock Farming sectors (AGROTICA, ZOOTECHNIA) for the last 30 years, supporting rural Greece in practice, particularly its dynamic sector of agricultural entrepreneurship.

In this context, TIF-HELEXPO SA is cooperating with the Municipality of Larissa to jointly re-design the 'AGROTHESSALY 11th Pan-Hellenic Fair for Agriculture and Livestock', an Agricultural-Livestock-Environmental Fair that the Municipality has been organising for 20 years in Larissa, in the heartland of Greece, as a continuation of the already successful Fair, aiming at upgrading it into the largest regional exhibition of the sector.

This new endeavour aims at promoting the products of Greek and international production, at providing information on technological developments and at becoming a point of trade contacts both for specialised trade visitors and the broader public.

During AGROTHESSALY, a host of parallel events and demonstrations will take place, following the lead of major exhibitions of the sector, aiming at attracting and providing information to visitors from all around the country.

Participants in the Fair will include industry leaders, who will present the new, dynamic side of Greek production, connected to technology and modern machinery and equipment, paving new roads for the local and national market.